SUMMARY:

This article explores the varied uses of social media during Ukraine’s EuroMaidan protests, focusing on the influence of social media in bridging virtual and physical participation in the protests. Arguing that social media extended active participation in the protests in both tactical and discursive ways, the author analyzes specific examples of how social media tools provided organizational models and promoted the shared interpretive frameworks of actors, actions, identities, and idealized social relations. The author concludes that the continued viability of many of the social networks formed during the EuroMaidan protests derives from the success of these organizational models and interpretive frameworks.